Corporate entertainment: advice and suggestions
The corporate entertainment is one of the areas where a lot of ideas can be implemented, but where there is also room for failure, should the event not be prepared with the deserved attention. Most companies` event directors of are often confronted with the following dilemma: “creation or budget?”. What is more important: being as creative as possible in order to offer new moments, a special atmosphere and create the desired image? Or fit into the budget at any cost? Very often the answer is obvious: the budget is primordial. Still, Your Fun Studio is convinced that within any budget there is room for creativity.
Taken from our experience, Your Fun Studio shares some ideas in order to ease your choices related to the organization of corporate events:
1)Always check the events history in your company. What type of events took place, how many participants attended, how did they feel…This will give you from the start enough information so that you come up with something new, special, according to what has been proven “to be enjoyed”.
2)Propose your management and your colleagues a few themes to choose from so that you can start a desired action plan for entertainment. Leaving the ideas settle in will give you valuable feedback and you just might get some opinions you wouldn`t have thought of before.
3)Communicate the event themes and the main event moments in your requests towards suppliers. Event organizers and artists often have the know-how and the connections you need and will bring to your attention other activities and options perfectly suited for the chosen theme.
4)Communicate the budget. Even an estimated budget is enough so that suppliers make pertinent offers, avoiding the loss of time while trying to find solutions that will be out of the budget, anyway. Your transparency will also motivate the suppliers to have the same attitude and they will explain what can raise or lower the costs for a certain activity.
5)The golden rule stays the same: location, location, location. In order for the event to be successful, the first and most important element is the location where it will take place. The location needs to have the capacity, technical characteristics and facilities that will allow you to produce the event as imagined.
6)Involve the guest in activities. Corporate events are not shows but moments where your guests have the chance to know each other better, to interact, to experiment and do something special. Make sure you include activities such as: games, dancing, competitions and so on. In most of the cases it is good to have an MC and/or some actors who will animate the atmosphere.
7)Provide diversity. This aspect can be approached from different angles: diversity compared to the previous event if hosting the same participants, diversity of activities during the same event (some like to sing, some like to dance and others like to simply observe), diversity compared to the competitors in the industry.
8)Build on past collaborations. If during past events you have encountered teams that met your standards and the guests were pleased, continue working with them on future events. Since you are already communicating effectively, the first step is already taken: they will understand you better and you will be able to structure the event faster.
9)Provide and ask for feedback. This aspect is valid both before and after the event. Get relevant information on suppliers, locations, guests, artists and the general preferences – so that the event will have the highest chance of success from the very beginning. Last but not least, ask for feedback related to the quality of the event and communicate your thoughts to your suppliers. They will appreciate them and will be more inclined in offering “extra” services and solutions in the future.
10)Surround yourselves with collaborators who love their work. First of all, establish an internal team that will fill in the role of “organizing committee”. Your colleagues have a lot of information about the ideas that are already on the “like” list, what is “desired” and what is “dreamed of”. They can be the best source of creativity for the event. Secondly, choose the suppliers who are enthusiastic, ooze professionalism and take pleasure in their work. They will be your “second right arm” there to help.
We hope that all this information will be of real help. We will be back with more advice and suggestions from our areas of expertise
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