Getting close to the end of 2011, Your Fun Studio`s team brings to your attention information related to the trends in the events industry in Europe and the USA. Renowned for innovation in entertainment, Your Fun Studio has come to the conclusion that in the field of event management the future belongs to those who will constantly be able to reinvent themselves, while maintaining the quality and level of professionalism required.

We are very curious as to what the events industry will have to offer for 2012, but for now, it is important to understand what we were confronted with in 2011. The trends that took shape in the area are quite clear, influencing the process of choosing the entertainment moments in the organized events.

„Gamification” is probably the most prevailing trend in 2011. Inspired by MMOG games (mass multiplayer online games) the derived activities during events seem to strengthen the community and have a natural course of action. Event organizers manage to transfer behavior developed through online activities in offline and “non-game” activities that belong to sheer entertainment.

The involvement of the guests and participants in events is also the second big trend during 2011. Event organizers have realized that creating experiences is not enough anymore and that the audience needs to be directly involved. Involvement sets the tone for a different relationship between clients and their guests. The feeling of satisfaction is directly proportional with the level of involvement in the offered activities.

Social responsibility programs have made their mark on the events that took place in 2011. Whether we are talking about an event dedicated to charity, a conference or a company party – there were always special moments allocated to a noble cause: rehabilitation of damaged buildings caused by natural catastrophes, programs for reducing the pollution level, educational programs for diverse underprivileged categories. This aspect extended throughout especially dedicated events such as volunteer teams for rehabilitation of parks, orphanages or shelters for the victims of natural calamities.

Immersion in total experiences is definitely the result of the AR (augmented reality) technology development. Events tend to become multi-dimensional through the effects brought to the stage. Strictly connected to this matter we link pre and post-event campaigns that attract participants and continue to engage them in various actions related to the proposed theme.

„Edutainment” or entertainment for educational purposes becomes a mass phenomenon, having supporters in all environments and age groups. A lot of such events scheduled for 2011 had as a main purpose education and development in a certain field. Appealing to the playful hook, one can highlight, underline and communicate attitudes, behaviors or simple skills. The attention of participants is maximal and their interest is well beyond average.

Your Fun Studio manages to follow and forecast – through our entertainment programs – all these tendencies within an event. Depending on the purpose of the event, what the customer wishes to pursue, Your Fun Studio can propose unique concepts, customized in such a way that these objectives are met.

For 2012, we already foresee new trends in the global industry of event producers, information we will bring to your attention in the near future.